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B2B Sales

Field sales teams that scan from anywhere their reps happen to be.

Inside sales floors, regional sales managers and outbound teams who work conferences, branch visits and partner meetings — and whose pipeline used to live in a shoebox of paper cards until the end of the quarter.

The setup

Profile. A mid-market B2B company with reps spread across two or three Indian cities, selling to SMB and mid-market accounts.

Scale. Around 15–25 active reps in the field, with a sales operations function that owns CRM hygiene and reporting.

Workflow. Reps meet prospects at conferences, partner offices and branch visits. Cards land in pockets, get photographed in Notes, and only some of them make it into the CRM.

Before
  • Reps lost 30 to 40 percent of cards between the meeting and the CRM
  • Ops chased reps for follow-up data on Monday mornings for the whole week
  • Duplicate contacts on the same account created confusing handoffs
  • Big events meant a Friday-night data-entry shift that nobody wanted to own
After
  • Reps forward each card to the cardziAI WhatsApp number from anywhere
  • The contact appears in the CRM under the rep who captured it within seconds
  • Duplicates merge against existing accounts before they reach the rep's view
  • A short auto-reply hits the prospect in the same thread, in the rep's voice
Day-to-day outcomes

What actually changed.

Capture rate

Effectively every card scanned at a meeting now lands in the CRM the same evening — the friction of opening the CRM app is gone.

Time saved

Sales ops stopped chasing reps for follow-up data. The Monday meeting moved from data hygiene to pipeline review.

First-touch speed

Prospects get a personal thank-you on WhatsApp before they leave the venue, instead of an email two days later.

We used to spend Mondays figuring out who met whom on Friday. Now Monday is a pipeline review with the data already in place.
Head of sales operations, mid-market B2B SaaS
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